Haibike, one of the brands that put full-suspension eMTBs on the map, has found a buyer. On 29 October the local court in Schweinfurt opened insolvency proceedings for Winora Staiger GmbH, the German company behind Haibike and Winora, and on the same day a purchase agreement was signed with Bike Tree GmbH, a company of the Tri Star / DuTech group based in Singapore.
It's an asset deal. Bike Tree takes over the Haibike and Winora brands, the stock, selected equipment and the technical and commercial know-how. The administrators expect the deal to close in early November 2026; the provisional creditors' committee has already approved it.
What the Haibike takeover means for Sennfeld
The business will carry on at the Sennfeld site near Schweinfurt with 87 staff. That's a long way down from the 187 people Winora employed when the proceedings began: 73 jobs are being cut, and most of the other departures were resignations during the process. The seven apprenticeships stay.
Bike Tree says it plans to develop both brands further and can lean on the Tri Star Technology Group's experience in the bike industry. DuTech isn't new to this story either. It originally agreed to buy the whole Accell Group, and Germany's competition authority cleared that deal on 8 July 2026, but it fell apart around the turn of July and August. Accell Germany, Winora Staiger, Ghost-Bikes and parts wholesaler Engelbert Wiener Bike Parts filed for insolvency in self-administration on 5 August.
Ghost is still waiting
Ghost isn't part of the sale. Insolvency proceedings for Ghost-Bikes GmbH and E. Wiener Bike Parts are due to open on 1 November 2026, and no investor has been named. That leaves riders of Ghost eMTBs (see all Ghost bikes in our catalog) without an answer for now.
The announcement also says nothing about warranty claims or spare parts for Haibike and Winora bikes already out there. With an asset deal, the buyer takes the brands and stock but not automatically the old company's obligations, so owners should keep an eye on official statements from Haibike once the deal closes.
For reference, the Haibike models in our catalog include the AllMtn, AllMtn CF, Hybe CF and the lightweight Lyke CF. You'll find the full list on the Haibike brand page.
Our take
This is the best realistic outcome for Haibike: the name survives, the base in Franconia stays, and the new owner already knows the business from its failed bid for all of Accell. The open questions are the ones that matter to riders, though. What happens to warranties on existing bikes, and will the 2027 range still arrive as planned? Until Bike Tree answers those, buying a discounted Haibike from old stock comes with a bit more risk than usual.
32 years of riding experience, from a school bike to today's high-tech e-MTBs. My goal is to build the most complete and accessible e-MTB catalog to make choosing easier, and to bring our readers the latest news.
